Analysis of three Magazine covers

The masthead of the magazine is bright and eye-catching but is also covered up slightly by Jamie Lynn's head, this shows that the magazine is popular enough to have the masthead covered yet still be recognized by the buyers.
The main picture of Jamie Lynn has a dark red background, which gives the picture a dramatic tone, because we usually relate the colour red with something dramatic, e.g. love, death and passion.

Jamie Lynn is being used on the front cover to gain empathy from the readers, her expression very much represents worry and fear, and with her looking directly at us it pulls us in and makes us feel sorry for her, which therefore makes us interested in the story.

With Jamie Lynn being a teenager it will pull in a wider range of audience, you will get the teenagers wanting to buy it because she could be seen as a role model towards them, and you will get the older generation buying it, who probably have teenage children themselves because they are shocked at this story.

Directly next to Jamie Lynn's part on the front cover there is a picture of Katie Holmes with her daughter and underneath the text reads ''KATIE Mommy of the year''. This is ironic to be put next to a story of teenage pregnancy.




Again the masthead of the magazine is bright but slightly covered indicating that heat is a well known popular magazine.
Our eyes first go to the big bold bright writing saying ''Our men prefer us curvy!'' and next to it is a picture of well known actress Reese Witherspoon in her bikini, This will draw in a huge audience of women. So many women don't like their body's or consider themselves curvy so to read on the front of a magazine that famous actresses boyfriends like them curvy will definitely make them want to read the story.

Where it says ''Our men prefer us curvy!'' the background is in black so not to draw our attention away from the writing.
The fact that the two main pictures on the front of the magazines are 2 celebs in their bikinis gives it a very summer feel, and the text being in yellow makes it feel like the sun. Indicating this issue of the mag was probably out in the summer.

After we've seen the main article about the Curvy Celebs our eyes go down to another piece of text in bold saying ''I'm giving up business for modelling'' and next to it is a picture of a young male in a sailors hat and a blue top. The background of this piece is in blue, probably representing water to go with the sailor theme of the picture. Above this it also says ''Apprentice Alex models for heat'' this will draw in even more women because if they've seen him on the apprentice and fancied him, they'll want to see the photos!

Finally our eyes are lead to the top of the magazine which is bold text again saying ''BB Alex - her ONLY interview'' and next to it is a picture of Alex from Big Brother. They have emphasized the fact this is her only interview by putting the word ''only'' in bold capital letters, and underneath it says ''WARNING: IT'LL MAKE YOU VERY ANGRY!'' This is a humorous pun because Alex was well known for being extremely angry.




The masthead is big and bold, and is obviously extremely popular as they can afford to cover up a whole letter knowing that the readers probably won't even notice it's covered up because it's that well known.

After we've seen the masthead our eyes go straight to the picture of famous actress Uma Thurman, and next to the picture it says ''UMA THURMAN Facing forty with glamour'' and on the other side it says ''HOW TO GROW OLD FASHIONABLY''. This tells us that this issue of the magazine is primarily aimed at an older audience.

Using Uma Thurman on the front cover will pull in the female audience because a wide range will probably see her as a role model and style icon. Also if readers think they can remotely look like her, and get tips on her style they'll want to buy the magazine.

The background colour is a very subtle gray which almost matches Uma's top, and is very colour co-ordinated to go with her outfit, it's also very chic and classy probably to represent her personality.

Another plug on the front of the magazine is ''DUFFY This year's soul superstar'' this will be to pull in the younger audience aswell, because the rest of the plugs on the front of the magazine are primarily aimed at the older generation, they need something that will pull in the younger audience aswell.